JoJo Siwa

Biography:

Joelle Joanie "JoJo" Siwa, born on May 19, 2003, in Omaha, Nebraska, is a multifaceted American entertainer renowned for her work as a dancer, singer, actress, and social media personality. She gained initial fame as a standout contestant on reality television and has since expanded her influence across various platforms, including YouTube, where her vibrant personality and distinctive style have captivated millions.​

Early Life and Family Background

JoJo is the daughter of Jessalynn Siwa, a professional dance instructor from Iowa, and Tom Siwa, a chiropractor from Nebraska. She has an older brother named Jayden Siwa, who was previously a vlogger and now works as a real estate agent. Growing up in a family supportive of the arts, JoJo was immersed in dance and performance from a young age, laying the foundation for her future in entertainment. ​

Rise to Fame: Reality Television

JoJo's introduction to the public eye began with her participation in the second season of "Abby's Ultimate Dance Competition" in 2013, where, at just nine years old, she showcased her exceptional talent and finished among the top five finalists. This exposure led to her appearance on the reality TV show "Dance Moms" alongside her mother from 2015 to 2016, further solidifying her presence in the dance community. ​

YouTube Career and Digital Influence

Leveraging her growing popularity, JoJo launched her YouTube channel, "Its JoJo Siwa," which has amassed over 12 million subscribers and more than 2.7 billion views. Her channel features a diverse array of content, including comedy sketches, vlogs, Q&A sessions, challenges, and music videos. Her debut single, "Boomerang," released in 2016, addresses the issue of online bullying and has garnered over 732 million views, earning RIAA platinum certification.

Music and Touring

In addition to "Boomerang," JoJo has released several other singles, such as "Kid in a Candy Store" and "Hold the Drama," both contributing to her reputation as a pop sensation among younger audiences. In 2019, she embarked on her first major concert tour, "D.R.E.A.M. The Tour," performing in 52 cities across the United States, United Kingdom, Canada, and Australia, showcasing her musical talents and energetic performances to a global audience. 

Nickelodeon Partnership and Acting Ventures

In 2017, JoJo signed a talent deal with Nickelodeon, leading to appearances in various shows and films, including "Blurt!" alongside Jace Norman and hosting "Lip Sync Battle Shorties" with Nick Cannon. She also starred in her own feature film, "The J Team," released in 2021, which further expanded her acting portfolio and endeared her to fans worldwide. ​

Business Ventures and Merchandise

Beyond her performances, JoJo has established herself as a savvy entrepreneur. She collaborated with Claire's to release a line of signature hair bows, inspired by her own iconic style, which became a massive hit among young fans. Additionally, she partnered with J.C. Penney to launch a range of accessories, bedroom décor, and a doll made in her likeness, further cementing her brand in the retail market. ​

Personal Life and Advocacy

In January 2021, JoJo publicly came out as a member of the LGBTQ+ community, receiving widespread support from fans and fellow celebrities. She has since been an advocate for LGBTQ+ rights and anti-bullying initiatives, using her platform to promote inclusivity and kindness. In 2024, she debuted a new hairstyle featuring a rainbow mohawk at the GLAAD Media Awards, symbolizing her pride and support for the LGBTQ+ community. ​

Recent Projects and Future Endeavors

In 2024, JoJo released her extended play "Guilty Pleasure," led by the single "Karma," marking a new chapter in her musical career. She also announced her "JoJo Siwa Live" tour, set to kick off in Houston on July 10, 2025, promising an immersive experience for fans with live performances, DJ sets, and interactive audience participation. ​

JoJo Siwa's evolution from a young dancer on reality television to a multifaceted entertainer and influential public figure exemplifies her dedication, resilience, and ability to connect with audiences worldwide. Her ongoing projects and advocacy efforts continue to inspire and entertain, solidifying her status as a prominent figure in contemporary pop culture.